CBT College Launches New Campaign focused on Career Education is not a substandard form of Education
“Where There’s a Skill, There’s a Way” campaign convey with the Brand’s Commitment
to engage all its audiences in the main effort to prepare and graduate students with the highest ethical, technical, and professional excellence.
(Miami, FL.) – At its 71st commencement ceremony celebrated on September 22nd 2019, CBT College – the Miami Dade County based technical and vocational school – announced the launching of the “Where There’s a Skill, There’s a Way” advertising campaign, created to support the College’s commitment to prepare and graduate students with the highest ethical, technical, and professional excellence that will help them build a better life for themselves, their families, and their community.
“Where There’s a Skill, There’s a Way” campaign is aimed at prospective students who want to gain new skills, as well as graduates who want to take their careers to the next level. The campaign also looks to engage employers, local organizations, and both high school students and adults to promote the benefits of career education and its associated outcomes.
“After attending a 2017 Beacon Council meeting in which skills and education were being addressed at many levels, it was a moment of wonder when the [Miami Dade County Public Schools] Superintendent Alberto Carvalho stated that a ‘career education is not a substandard form of education’,” said Monica Llerena, President/CEO of CBT College, and who spearheaded the campaign. “That phrase froze in my mind as it had been the first time I heard someone who was not in the private sector state what has been a mission for CBT College for the past 30 years.”
According to the U.S. Bureau of Labor Statistics, there will be about 500,000 new jobs related to the construction industry by 2026. Now, industry leaders are trying to recruit people quickly to fill those jobs. Being acutely aware of the opportunity these numbers represent for its prospective and current students, its graduates, and its faculty, by implementing the “Where There’s a Skill, There’s a Way” campaign, CBT College aims their efforts to:
- Strengthen and improve the learning environment to attain skills needed through greater investment; increased use blended learning, expanded public-private partnerships among schools, colleges and universities, government, businesses, and local communities.
- Address the shortage of qualified skilled workers within our community and local employers.
- Encourage all parents in the community to have awareness on what career technical education is and its benefits — to demonstrate skills that are attractive to future employers and college admissions offices– for continuing education.
- Develop English proficiency as a skill; in the Miami market, many skilled workers may not have the English proficiency to help support community growth, and CBT college seeks to address this shortage.
The campaign also aims to encourage career trade sectors and local legislation to support the need for career technical education in today’s markets. “We have a significant need to advocate for the skill trade industry which is currently in the national spotlight, and our students and employers need to be heard. Attaining the right skillset is a vital necessity to career success in the 21st century and those which employers are continuously seeking,” Llerena said.
In the months ahead there will be a series of internal and external campaigns leading the campuses (located at Hialeah, W. Flagler St. and Cutler Bay) to support the “Where There’s a Skill There’s a Way” slogan the College has adapted. CBT College aims to offer refresher programs for all graduates, increase practical hands-on learning in the classrooms, and create boot camps that will be a value added to the student for overall success after graduation. Additionally, CBT College will continue to have roundtables and focus groups around important topics such as apprenticeships, learning outcomes, and gainful employment.
About CBT College:
CBT College provides career training through a hands-on learning approach within the construction, technology, and allied health fields at its three locations across Miami-Dade County (Cutler Bay, Flagler, and Hialeah.) Over the past 31 years, the organization has graduated thousands of students into the Miami-Dade County workforce throughout more than 70 graduation ceremonies. The College’s involvement with employers, local organizations, and strategic business initiatives has opened up plenty of opportunities for our current students and graduates.
CBT College is also listed as a Military-friendly school and participates in the Yellow Ribbon GI Education Enhancement Program; as well as is approved by the Department of Homeland Security (DHS) to participate in the Student Exchange Visitor Program (SEVP) to enroll International F-1 Visa students. The college is nationally accredited by A.C.I.C.S., licensed by the Commission of Independent Education (CIE), and certified by the U.S. Department of Education to receive Title IV funding.